Today, audiences in the entertainment and leisure space want more than promotions — they want connection, culture, and experiences that stick. That’s why brands are moving beyond generic campaigns and leaning into experiential activations and radio partnerships that feel personal, live, and unforgettable.
Experiences People Remember
An immersive brand activation or local radio tie-in? That becomes a story.
Think pop-up previews in city centres, fan competitions on-air, or a surprise performance revealed only to loyal listeners. These aren’t just promotions — they’re moments audiences share, retell, and relive.
Why Radio Still Delivers for Entertainment
Reach that’s hard to beat — 89% of UK adults tune into radio weekly. That’s millions of ears waiting for a reason to act.
Trusted voices — DJs aren’t just presenters. They’re connectors, tastemakers, and trusted guides.
Immediate action — from ticket sales to last-minute visits, radio inspires people to move.
Stronger Together: Radio + Experiential
Radio builds hype. Experiential delivers the memory. Together, they create a 360° campaign that sparks excitement before, during, and long after the event.
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Before: Radio spreads the word and builds anticipation.
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During: Live activations immerse audiences and spark content they’ll share.
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After: The experience lives on — in memories, in photos, in loyalty.
Campaigns That Create Culture
The best entertainment brands don’t just buy media — they create cultural moments.
Whether it’s a radio-promoted competition, a live pop-up, or a global activation that puts your brand centre stage, the result is the same: audiences don’t just attend — they belong.
If your brand is ready to turn campaigns into culture, now’s the time to start.
