When the Gallagher brothers announced their long-awaited reunion tour, excitement spread worldwide. At CCUK, we knew this was more than just a music moment—it was a cultural event, and the perfect opportunity to help a brand connect with fans in an unforgettable way.
That spark of inspiration became The Golden Wonder Wall: a bold idea that fused experiential sampling, AI innovation, and the energy of Oasis.
In partnership with Golden Wonder, we launched the activation at Haymarket Station in Edinburgh, perfectly timed to coincide with the Oasis gig dates on the 8th, 9th, and 12th of August. With thousands of fans flooding into the city, we wanted to meet them in the heart of the action.
Here’s what we delivered:
- Over 12,000 packets of Golden Wonder crisps sampled
- A bespoke AI photo booth, giving fans the chance to transform into 90’s indie rockers
- Organic, shareable content, as people proudly posted their Golden Wonder Wall photos across socials
Why It Worked
The campaign succeeded by striking the sweet spot between cultural relevance and brand visibility. Fans were already primed with nostalgia and excitement for Oasis and Golden Wonder simply gave them another reason to celebrate.
By placing the activation in a high-footfall location and amplifying it with CCUK support, we extended the reach well beyond the train station. The result? A campaign that drove:
So, what happens when you combine AI, radio, and Oasis?
You create a campaign that turns cultural hype into measurable brand impact.
The Golden Wonder Wall showed how bold creativity, backed by smart media placement, can turn a cultural moment into lasting brand love.
