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It has now been just over two months since Joanna Brown, our new Research and Insight Director, joined Communicorp UK. Jo has not let the lockdown slow her down and has brought her huge wealth of knowledge on global and regional brands into the team seamlessly, getting stuck into building strong rapport with new clients and bringing a new breadth of experience to the company.
We chatted to Jo this week about her experience and how she has 
settled into her new team..
“I am delighted to have joined Communicorp UK group. As soon as I met the team, I knew I was right at home with a group of researchers as passionate as I am about helping clients to understand their audience.
Strong business strategies are built on strong insight.
My 25 plus years in research has taught me a lot. Always at the heart of what I do is a desire to understand how and why consumers make the decisions they do, and most importantly how businesses and organisations can use this insight to grow their brand or meet the needs and aspirations of those they serve. I am not an academic, I don’t use big technical words – for me it’s about making the process easy to understand and see the value that research has in building strong business strategies.
An unwavering passion for research.
I have been lucky to work across industries and continents covering everything from fashion, grocery, media, finance, travel and transport, FMCG, health, housing and education. No matter the subject or the client, I strive to make a difference. I spend time to build a solid working relationship with clients, get to know their business and identify how and where research can make the biggest impact. The best part for me is when we see our insights in action, whether that be increased footfall or engagement, brand resonance, an upturn in sales or a positive behaviour change.
Why Communicorp UK?
CCUK work with some fantastic regional, national and multinational brands that align really well with the industries I have worked with in the past. I knew this was a great opportunity for me to build on the solid foundation in place with a strong and clear proposition to provide research solutions that wrap around development and marketing strategies.
How can my team help you?
We have a strong team of researchers, each with unique skills that cover wide ranging research methods. We would love to talk to you about how our research solutions can help you at every stage of your strategy across branding, advertising, marketing and product development.“
If you would like to find out more about how Jo and her team can help accelerate your brand, don’t hesitate to get in touch: Joanna.brown@communicorpuk.com or on 07898887311.