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Black Friday and Christmas shopping. What do you think of? Big discounts or queues outside shops?
We all know that this year will be a little different.
According to recent research, ecommerce will become an even more important channel for retailers.
Google recently found that the holidays, particularly the Christmas period, will see online sales rapidly increase. In 2019 71% of UK seasonal shoppers went online to do their end of year shopping, this year, online sales are set to reach £78.9bn by the end of year, up by 8% on last year.
With the shopping channel focus shifting, retailers need to adapt to ensure that their marketing strategy is in-line with the more online savvy customer by targeting the right people at the right time whilst making more long term changes that ensure your business thrives in years to come.
It is becoming increasingly clear that multi-channel marketing will be the best way to serve customers as purchase decisions become less straightforward, not only will this spread a message further afield but will cover a higher range of demographics.
To help simplify this, we have come up with a fact sheet for retail marketers. This offers three simple considerations that will help retailers prepare for the upcoming shopping season.
- Ensuring your strategy is digital savvy
- Carefully considering your channel mix
- Staying one step ahead of the consumer
Communicorp UK can help with each stage of your new marketing strategy, from radio advertising and digital services to research and creative, we can help you cut through the noise and create that perfect marketing mix.
